If you run your own business, you’ll already know that networking is more than a ‘nice to do’ – it’s an essential. Networking can be one of the most effective ways of developing new contacts, sharing ideas and promoting your business. But it’s not an exact science and because of this, it’s often left more to chance.
So what are the obstacles? Why do we put off networking? Well, lack of time is usually one of the main reasons cited, along with the knowledge that sometimes it can feel a little uncomfortable and at worst, appear self-indulgent.
So how can we make networking an easier and more acceptable use of our time and ensure we benefit from this essential tool for business or career development?
1. Make networking a habit. Develop a networking plan to increase your networking activity and stick with it! Go for small, achievable steps. For example - updating your social networks weekly; attending a networking event every quarter; writing a monthly blog; or contacting clients you haven’t worked with for 6 months. What you do and when you do it should be designed to give you realistic and regular actions. Having routine habitual commitments to networking will make it more of a process rather than an ad-hoc activity.
2. See what you can do for others. Actually, this is one of the most rewarding aspects of networking. Can you use your contacts to help and connect others? Maybe it is as simple as introducing one of your clients to a supplier you use or vice versa. How can you support someone in your network by praising their work or just by listening to an issue they are working on? Whatever the outcome, always think about how you can help others. Once you get into this way of thinking, it may surprise you that others are only too pleased to return the gesture.
3. Be yourself. People can tell when you are genuinely interested or whether you are giving them the ‘cold sales patter’! Whether it’s writing blogs, sending emails or meeting people face to face, just be yourself and reflect in all these forms of networking, your own unique personality. Avoid selling and telling! Remember to be a good listener, ask open questions. A positive and genuine communication style will help develop trust and interest; key ingredients for business relationships to grow.
Happy networking!
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